New Delhi, Dec 9 (UNI) Before the era of startups, businesses still ran, and people still got what they needed. So, what was the need that these startups recognised?

What were the issues that the consumer was facing? Or was it something that consumer never thought he/she needed but can’t seem to live without now? From introducing accessible, transparent and user-friendly technology, to shifting to unconventional and more impactful ways of engaging with customers by leveraging accelerated internet penetration and connectivity, or even launching quirky products and services, these start-ups provide significant benefits to the entire ecosystem.



Discovery Channel's 'India Startup Stories' narrates the journey of Indian start-ups who have made giant strides forward and have made a mark on the Indian ecosystem.

The eight-episode series, starting December 14, will cover leading start-ups including Car24, Designcafe, Games24x7, Ixigo, Licious, Medlife, Policybazaar, and Paisabazaar.



Vikram Tanna, Head of Ad-Sales, South Asia, Discovery, said'India’s Startup Stories will shine light on the ‘vision’ behind successful start-ups and uncover the fascinating Stories behind their inception. We will uncover how an idea led to the formation of a venture which went on to significantly impact business scenario in the country while making lives of consumers simpler with technology backed concepts.'



'India Startup Stories' will premier from December 14 at 1900 hrs on Discovery Channel and Discovery Channel HD.

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