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Entertainment


Entertainment for All: ‘Dangal’ for "visually impaired" Special People on this Independence Day

Entertainment for All: ‘Dangal’ for "visually impaired" Special People on this Independence Day

New Delhi, Aug 10 (UNI) Aamir Khan starrer ‘Dangal’ will be premiered on August 15 on television for visually impaired audiences for the first time in the country with audio description. In a first in the industry, ZEE has taken a strong content and technology initiative to make content on television accessible for the "Visually & Hearing Impaired", the channel in its release stated. ‘ZEEForAll is an effort from Zee to provide audiences who have a sensory handicap, with unparalleled access to entertainment that is currently enjoyed by millions of Indians with sight. A pioneering initiative #ZEEForAll, the channel today organised a special preview screening of the movie 'Dangal' with Audio Description at Institution for Blind in the national capital. Along with Delhi, the preview is also being held at Patiala School of Blind in Patiala, Punjab and at NAB centres in Lucknow, Mumbai, Indore and Chandigarh. As per the World Health Organisation (WHO) 2010 Report, India accounts for 8-million-blind, 54.5-million-people with low vision and 62.6-million-people with visual impairment – which makes India home to the second largest visually challenged population globally. The movie will be telecast on ZEE’s first Hindi movie channel -- Zee Cinema SD. The film will also have subtitles for the "Hearing Impaired" audiences. Speaking about Dangal’s premiere for the "Visually and Hearing Impaired" audiences in India, Mr Khan said, "It is with great anticipation that I look forward to the television premiere of Dangal on 15th August on Zee Cinema SD at 1200 noon. I instantly agreed to the idea of premiering Dangal with Audio Description for the Visually Impaired and it’s a matter of absolute pride." Audio Description essentially conveys the most important visual aspects of the story by providing commentary during natural pauses and moments of quiet. It is voice-over narration that explains what’s happening on the screen, including physical actions made by various characters and other important visual elements. The narration is inserted between lines of dialogue. This audio description is recorded and made available as a separate audio track that can be selected by the audience on their remote. UNI DJK SNU 1931

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