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Entertainment


Ekta Kapoor launches 'ALT Balaji app', to premiere 5 web series today

Ekta Kapoor launches 'ALT Balaji app', to premiere 5 web series today

New Delhi, Apr 16 (UNI) The connoisseur of the Indian Television space, Ekta Kapoor has now geared up for the digital world by launching mobile platform ‘ALT Balaji Application’ with five original web series, dealing with different subjects, set to premiere today. The mobile platform by Film and television production house 'Balaji Telefilms Ltd' , launched in the national capital earlier this week, is aimed at capturing the world between Narcos and Naagin. 'Hopefully there's something for everyone,' Ekta Kapoor, Joint Managing Director of Balaji Telefilms, said at the launch, referring to the disparate sensibilities that exist between the edgy drug drama on Netflix and the supernatural TV series on general entertainment channel Colors. Speaking at the launch, where Bollywood personalities Rajkumar Rao, Nimrat Kaur, Nagesh Kukunoo and the most popular television couple Ram Kapoor and Sakshi Tanwar, Sameer Nair (Group CEO), Nachiket Pantvaidya (CEO ALT Digital) and Manav Sethi(CMO ALT Balaji) were present, Ekta said,“Balaji is known for its non-questionable family entertainers, but we now want to venture into clutter-breaking content where there will hopefully be something for everyone.' CEO ALT Digital Nachiket Pantvaidya identified the 19-34 age group as its target. “We are catering to the lack of content that exists for not just resident Indians but also those living abroad. These are original and exclusive shows and we’re not a repeat television service,” he said. The webseries on the Balaji slate are "Karrle Tu Bhi Mohabbat"--a story of an actor and his doctor, "Boygiri - Men will be Men"-- a comedy drama about youngsters and their fantasies, "The Test Case"--about a woman army officer in a combat role,"Dev DD"--on a rebellious girl's journey with love and "Romil and Jugal"--a gay love story and its trials and tribulations. Ekta said the idea was to bring out content different from her signature shows like "Kyunki Saas Bhi Kabhi Bahu Thi" and "Kahaani Ghar Ghar Ki". 'We came up with ALT Entertainment, ALT because when you press ALT on your keyboard, a whole new signage comes out. If the trailers of most of the five shows were to be put out in a theatre or on TV, there would perhaps be more beeps than dialogues. But that's the liberty the digital space gives," the daily soap queen said. She said that content is her only strategy to compete in the digital app market, which has players like Hotstar, VOOT, Sony LIV, Netflix and Amazon Prime Video at the moment. Ekta said that she finds sense of relief from the web series. "My biggest source of relief and enjoyment is that I am getting to do 20 episodes for the first time. I used to feel tired when I was doing 1,000 episodes for some of my shows," Ekta said, adding that 95 per cent of shows stretch only to 10 episodes. What sets the web series apart from the content being aired on TV channels is that the plots of the shows are really different from the conventional shows. For example, 'Karrle Tu Bhi Mohabbat' starring Ram Kapoor and Sakshi Tanwar is an amusing story of an actor and his counsellor who will help him in de-addicting from alcohol while 'Boygiri - Men will be Men' is a comedy drama about youngsters and their fantasies. More UNI PY/AR SV ADG 1017

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'India's Best Dancer' invites Delhi for auditions on Jan 18

'India's Best Dancer' invites Delhi for auditions on Jan 18

17 Jan 2020 | 4:47 PM

New Delhi, Jan 17 (UNI) Following the success of its kids dance reality show 'Super Dancer', Sony Entertainment Television will now give a platform to talent over 15 to 30 years of age through 'India’s Best Dancer'.
Slated to air in February, the show promises to offer a visual spectacle over the weekends this year. With renowned dance maestros-Terence Lewis, Geeta Kapur and Malaika Arora Khan helming the judges panel, the show will see ace comedian Bharti Singh and her husband Harsh Limbachiyaa host the show.
The show will have 12 mentors from the dancing fraternity to groom the talent that gets selected in the show.

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Cinépolis to celebrate National Popcorn Day on Jan 19

Cinépolis to celebrate National Popcorn Day on Jan 19

17 Jan 2020 | 2:16 PM

New Delhi, Jan 17 (UNI) National Popcorn Day is just around the corner, a special day dedicated to every movie lover's favourite snack.

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L'Oreal Paris announces Aditi Rao, Mithali Raj, Shakti Mohan as new brand ambassadors

L'Oreal Paris announces Aditi Rao, Mithali Raj, Shakti Mohan as new brand ambassadors

17 Jan 2020 | 2:08 PM

New Delhi, Jan 17 (UNI) L'Oréal Paris has announced actor Aditi Rao Hydari; captain of the Indian women's national cricket team Mithali Raj; and dancer Shakti Mohan as the brand's latest ambassadors in India.

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Nishant Dahiya as Roger Binny in '83, poster out now

Nishant Dahiya as Roger Binny in '83, poster out now

17 Jan 2020 | 2:01 PM

New Delhi, Jan 17 (UNI) While the first look series of '83 is making a lot of buzz, the makers on Friday released new poster featuring Nishant Dahiya who plays the role of Roger Binny in the film.

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COLORS' 'Vidya' completes milestone of 100 episodes

COLORS' 'Vidya' completes milestone of 100 episodes

17 Jan 2020 | 1:19 PM

New Delhi, Jan 17 (UNI) There was a special reason for the cast of COLORS’ 'Vidya' to celebrate this week.
Appreciating the efforts of the entire team on the show and marking the completion of 100 episodes, the leading pair of the show Meera Deosthale and Namish Taneja decided to have a little celebration on the set by cutting a cake.

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