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Business EconomyPosted at: Mar 31 2020 12:45PM


Doceree allows companies to advertise on its platforms for free amid COVID-19 lockdown

New Delhi, Mar 31 (UNI) World’s first ad exchange for branded healthcare professional marketing Doceree has announced to allow companies to advertise on its platforms for free and help them reach out to doctors uninterruptedly at a time when their crucial workforce of medical and sales representatives are locked indoors.
Physicians need product information, KOL and Advisory Board content, services and support that Reps provide. The New York-based Pharma Ad-tech start-up has created a digital Artificial (AI) based platform, which might be instrumental in bringing doctors and pharma together remotely despite social distancing and lockdown.
Founder & CEO, Dr Harshit Jain said, “Of course, the outbreak of COVID-19 has been a sort of unexpected invasion over our personal and professional lives for several days and weeks. And the intensity of its ceaseless surge might prolong for a few months. In a situation where everything is locked in, HCPs can’t have the option to put themselves out of their duties" adding, "However, they need some support which they get routinely by the pharma companies, which could be done through a technology-enabled remote working system that we call the digital medium."
“We have developed an Artificial Intelligence (AI) based technology that uses data segmentation & analytics and offers the power to deliver sequential content, to promote the behaviour change needed to take the HCPs down the conversion funnel. This technology also understands doctors’ behaviour, so that one can connect with them better. Hence, in the situation when social distancing has been turning out to be quint-essential to fight the COVID-19 pandemic out, this is the only technology left for the pharmaceutical companies to reach out to the physicians," he added.
The services will be free to advertisers, publishers in India and the US till April 30, or longer if lockdowns last
Despite willing to provide credible scientific information about the drugs to the doctors, the pharma companies are unable to reach them out as the COVID-19 pandemic is pacing faster. In such a situation, the digital medium is the only way forward.
This innovative technology has been instrumental in bringing pharma companies back on track to reach out to the doctors in minimum resources with maximum credible scientific information.
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