New Delhi, Sep 15 (UNI) Delhi Sikh Gurdwara Management Committee is all set to collaborate with the Indian Railways for using in-train displays in long distance trains and Metro trains at Delhi, Mumbai and Jaipur to promote message of founder of Sikh religion Guru Nanak Dev on his 550th birth anniversary.
DSGMC aims at utilising mobile outdoor media in big way in around ten long route premium and Metro trains to connect with large audiences for promoting Sikh ethos of serving people, without any discrimination of region, religion, race or cast, Manjinder Singh Sirsa, president of the body, said here on Sunday.
The committee has chosen the prestigous Rajdhani Train between Delhi -Mumbai and Shatabadi Trains between Delhi ---Lucknow , Delhi -Amritsar besides Metro Trains at Delhi, Mumbai and Jaipur to explore untapped potential of Indian Railway in transit advertising through pictures, printed material, electric/electronic media, smart posters, holographic images, etc, on the internal panels of its trains coaches.