Mumbai, Oct 21 (UNI) Bollywood actor Deepika Padukone has been chosen as the brand ambassador of Adidas, the MNC announced on Thursday.
It further said, "Adidas welcomes global superstar and youth icon Deepika Padukone to the brand. She will work closely with Adidas on their common commitment towards fitness, both physical and
emotional."
"Sports being an integral part of her life, Padukone embodies strength and resilience like no other while also encouraging millions around the globe. Together, we will create a powerful synergy as the two share similar values," read the official statement.
"Taking forward the brand’s attitude of ‘Impossible is Nothing’, the partnership will be a testament towards breaking barriers and limitless possibilities, inspiring both current as well as future generations," it asserted.
The company remarked, "With Padukone joining Adidas' powerful roster of women athletes and partners around the globe, Adidas strengthens its focus on democratizing and diversifying sports for women through inspiring personalities."
Speaking on the occasion, Deepika Padukone said, "Being an athlete and playing sports has played a tremendous role in shaping my personality and helping me become the person I am today. It has taught me values that no other life experience could have."
"Today, fitness, both physical and emotional, are an integral part of my lifestyle. I am absolutely honored and delighted to be partnering with one of the world’s most iconic brands, Adidas," she added.
Adidas Senior Director Sunil Gupta told, "As a global youth icon and someone who champions mental well-being and personal betterment, Deepika fits in beautifully with the brand’s ambition of creating positive change through sports and movement. We are thrilled to have Deepika join the Adidas family and together we hope to inspire more women to and realize their possibilities."
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