New Delhi, Nov 5 (UNI) Having won over millions of hearts with spellbinding performances in

'Bajirao Mastani', 'Yeh Jawani Hai Deewani' and the upcoming magnum opus 'Padmavati', Bollywood diva Deepika Padukone has become the most popular Bollywood star on Instagram as well as the most followed Asian woman on twitter.

In the popularity race on Instagram, Deepika beat her contemporaries like Katrina Kaif, Alia Bhatt and Shraddha Kapoor and bagged the top spot.

What’s interesting to note is the fact that she has the least number of posts comparatively, yet the maximum followers, which is approximately 20 million.

All the social media accounts of actress, ranging from Instagram, twitter to facebook, are handled by her PR firm. Owing to the fact, one rarely can spot any personal posts on her account.

Yet the feeds are publicised in a way that it reaches to the largest section of the social media users.

On the other hand, Priyanka Chopra, giving a cut throat competition to the Padmawati star prefers to stay in direct touch with her fans and manages her accounts at the personal level.

Commenting on the existing scenario, digital media expert Subin John, owner of smdude.com said, “Just creating an account is not enough. It needs to be in the reach of the people as well. These days, celebrities hardly get time to keep their fans updated about their activities but one cannot ignore the fact that to prevent the fans from losing interest, the celebrity needs to make them feel available by sparing few minutes in a day at least. If not so, a PR team can be hired to keep the followers engaged. That’s the golden rule to sustain here.”

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