Thursday, Mar 28 2024 | Time 18:57 Hrs(IST)
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Business Economy


Dech Barrouci's first offline luxury footwear store comes to Chandigarh

Chandigarh, Mar 12 (UNI) After positioning as strong brand on E-Channel, a young Chandigarh husband-wife duo Sudeep Bamra and Heena Singh have now forayed in to offline channel and unveiled their trendy & luxury women footwear brand Dech Barrouci's store here in the city on Thursday.
Both Sudeep & Heena wanted to establish a label in the glamour industry, both saw a lot of promise in affordable luxury footwear for women. The duo did a lot of market research for two years and finally ''Dech Barrouci’ was born in 2017 as an online platform. The brand gained immense popularity on the internet and received support from many celebrities due to the beautiful designs and craftsmanship of the footwear. The brand also takes up international shipping of shoes on the basis of orders.
Sudeep says, “We are filling the gap in the affordable luxury women footwear segment. What makes our collection popular is that exclusive designs are available in an affordable price segment of Rs 1800-5000. So a lady can buy luxury footwear at pocket-friendly prices. Our range is very comfortable, tailor-made for party wear, up-market and is high on fashion. We are importing these footwear from Hongkong and planned to bring company-owned outlets in Delhi & Mumbai and in some Punjab cities too.”
Heena Singh took on the charge of celeb tie-ups and marketing, while Sudeep took over the important designing aspect of the footwear and operations.
Heena says, "It is a matter of pride that a Chandigarh based women footwear label has made a mark among celebrities. Our shoes have been worn by actresses like Alaya Furniturewala who acted opposite Saif Ali Khan in the recent film 'Jawaani Jaaneman & TV and film actress Hina Khan who was reality show Bigg Boss 11's( 2017) first runner up. Hina wore Dech Barroucis’ at the International Cannes Film Festival 2019. Not only Hina, the famous singer Neeti Mohan too has donned our shoes. Renowned TV actress Shweta Tiwari has also been wearing the brand."
Adds Heena, "Back home, Punjabi actress Sara Gurpal also loves to wear 'Dech Barrouci' shoes. What's more, our shoes have been able to penetrate the celeb space at a regional level other than Punjab too. Megha Dhade, who is a Big Boss Marathi winner has worn Dech Barroucis' when she visited the Big Boss (National) house during Season 12."
The duo held a special preview for media of their swank store which has a wall dedicated to photographs of celebrities wearing stylish 'Dech Barrouci' shoes. Footwear genres like high & low heels, sandals, pumps, bellies, flats are available. Another unique footwear genre available is a bevy of beautiful flats for pregnant ladies. There is exclusivity, trendy, smart, stylish and color schemes in the collection for all age groups available at the store. A design range of about 130 shoes has been showcased. Even 20 unique brand new designs of Punjabi Jutties are available.
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