The new customer-centric messaging is aimed at creating awareness amongst the home builders and contractors in choosing the right cement, using it in the right way and following best construction practices to build their dream homes." />
Thursday, Apr 18 2024 | Time 14:15 Hrs(IST)
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Business Economy


Dalmia Cement elevates its commitment to home builders with its new campaign

Bengaluru, Feb 23 (UNI) Dalmia Cement elevated its commitment to home builders with a tectonic shift in its brand focus with its new campaign "RCF Strong toh Ghar Strong."
The new customer-centric messaging is aimed at creating awareness amongst the home builders and contractors in choosing the right cement, using it in the right way and following best construction practices to build their dream homes.
The campaign that would consolidate Dalmia Cement as the 'RCF Expert' will feature Superstar Ranveer Singh.
It will be launched through a comprehensive multimedia approach with Superstar Ranveer adding much efficacy to the brand's message of predominant technical knowledge, and peerless service, as amplified by the slogan, "RCF Strong toh Ghar Strong”.


Commenting on the initiative, Puneet Dalmia, MD & CEO of Dalmia Bharat Limited, said, "During our illustrious journey over the last eight decades, Dalmia Cement has stood shoulder to shoulder to build our nation from its roots, contributing to creating iconic national landmarks as well as happy homes for millions.

"As individuals, we cherish our homes which hold a profound value and place in our lives. Thus, constructing such a generational asset with the proper application of cement and technical expertise not only ensures structural integrity but also represents an investment for life."
"Our new brand campaign manifests not just an eminent legacy, but also a commitment to consumer centricity – it conveys a core message that building a home with due care means building it for generations to come," he said.
Commenting on his collaboration Superstar Ranveer Singh shared, "I have always admired Dalmia Cement for contributing to the construction sector for over 80 years. I am happy to partner with the company & advocate for the vital importance of Roof Column and Foundation in home construction. Together, we aim to educate individuals to make informed choices, ensuring that every structure stands the test of time."
"In addition to providing the right cement for RCF, we also have a strong on-the-ground technical workforce that assists home builders and contractors in using the cement in the right way. The RCF campaign brings to the fore this value proposition."
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