New Delhi, Oct 9 (UNI) Integrated health and wellness start-up, cure.fit, announced its association with Jasprit Bumrah by making him as their brand ambassador for its premium sportswear brand, cultsport.

'We are happy to embark on this collaborative journey with Jasprit Bumrah. Together, we are confident of not only enhancing our brand presence across the country, but also creating high quality products that help the everyday athlete look good and perform better every day. Bumrah was a natural choice for us as he is an epitome of our brand traits of precision, performance and perfection,' said Gautam Kotamraju- Head cultsport.

'At cultsport, we aim to empower the Indian fitness enthusiast with products that come with latest performance technology, functionality, longevity and a fashion forward approach. Coming from the house of cult.fit, we believe in the celebration of fitness and the importance of process that will make our consumers be better every day,' he said.

Commenting on his association with cultsport, Jasprit Bumrah said, 'I am excited to be associated with a brand like cultsport, personally I really like the material and fit of the apparel. Their latest footgear collection also looks promising and I am looking forward to trying the same for my workout and running sessions.'

'As a health and fitness aficionado I am always striving to be at the peak of my fitness. I am excited to associate with a brand like cultsport that is innovating in quality sportswear and footgear made for everyday active athletes like you and me,' Bumrah said.

Nikhil Bardia, Head of Sales, IMG Reliance said,'We are delighted to have brought about the association of Jasprit Bumrah with sportswear brand cultsport. I believe this is an ideal partnership which brings about the right connect for cultsport’s audience as Jasprit Bumrah is a leading voice of the sports and fitness industry.'

Designed to perform, the brand offers apparel made with high quality fabric blended with the latest technology to enable an athletic lifestyle.

Featuring custom designed collections like Vitals, Code, Signature and more, the T-shirts have an easy, relaxed fit that gives plenty of room to move and reflective print for high visibility in low light.

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