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Business Economy

Creamline Dairy Products launches Godrej My farm, fresh milk in Hyderabad

Hyderabad, May 30 (UNI) Creamline Dairy Products, a subsidiary of Godrej Agrovet (GAVL), which sells products under the brand name Godrej Jersey, has launched ‘Godrej My Farm Milk’, a premium milk straight from Godrej’s farm to consumers’ doorsteps, here on Thursday to grab 10 – 15 percent market share in the premium milk category in the next 3- years.
With Godrej My Farm Milk being directly sourced from Godrej’s farm, pasteurized, and packaged using cutting-edge technology, it ensures that milk is fresh with its natural flavor and nutritional value intact, said Bhupendra Suri, CEO, of Godrej Jersey, on the occasion.
To be available only in Hyderabad, the entire process from milking to product reaching the consumer is automated, thereby making Godrej My Farm a zero human touch milk with a single point fully controlled supply chain starting from feed to breed, he informed.
Bhupendra said “With the quality of milk dependent on how cows are treated, the company is managing 1,400 cows in Maharashtra and monitoring their food and health regularly without any third party interference. This, coupled with our state-of-the-art processing plant and fully controlled supply chain, enables us to deliver untouched, nutritious, and fresh milk. Being a single source of milk with complete traceability from cow to packaging, ensuring its safety, consumers can now enjoy Godrej My Farm milk as if having a cow in their backyard and milk reaching their table.”
The current capacity to produce My Farm Milk was 9,000 liters per day and it would be scaled up depending on the demand, he informed.
The milk report launched on the sidelines further highlighted that 55 percent of consumers associate unhygienic milk with unbranded milk options.
Additionally, with 90 percent of consumers willing to pay more or a premium for high-quality and safe milk, the report reiterated the growing demand for pure and safe dairy products among consumers.
Priced at INR 50 for 500 ML, Godrej My Farm is currently available across 70 more modern trade stores and also on the leading quick-commerce channels like Zepto, MilkBasket, BB Daily, and FTH Daily, said Bhupendra.
The company aims to be present across 500 more modern trade stores in the city of Hyderabad by year-end, he added.
CDPL, is the leading Private dairy player in Southern India with operations spanning 10 plants across Telangana, Andhra Pradesh, Tamil nadu, Karnataka , Kerala and Maharashtra.
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