New Delhi, March 25 (UNI) Cox & Kings Ltd. (C&K) is a leading leisure and education travel group with operations in 22 countries across 4 continents, today launched Trip 360º to redefines Outdoor Adventure Tourism in India. Rohan Prakash, Business Head, Trip 360º said, “Each of the Trip 360º itineraries is tailored specifically for individuals who love getting out of their comfort zones and embracing new passions and experiences. Our itineraries vary from soft, medium and hard adventures and cater to all levels of adventure travellers.” He said, “We have handpicked and trained expert guides, leaders and suppliers to offer different adventures of international standards. We will be introducing most tempting activities like Scuba Diving, Cycling, Diving, Biking and Trekking and more exciting experiences within and outside India.” He added further, “Trip 360º is the first adventure specialist which will operate as both, an aggregator and tour operator. Our selected partners are locals from the area or specialists in their respective fields with an in-depth knowledge of the region and the local environment. We aim to consolidate their expertise with ours and create a platform for travellers to live and achieve their outdoor dream in a safe and healthy environment.” Karan Anand, Head, Relationships, Cox & Kings, that is powering Trip 360º said, “With increasing number of travellers shifting focus to 'experience-oriented' vacations, there is an increase in the demand for the adventure travel services.” He said, “The adventure travel business is huge in India; however, it is largely fragmented and unorganised. Many independent professionals and local operators offer adventure activities to travellers at low costs and with substandard services defying international norms, compromising on safety and sustainability standards. Trip 360º, addresses these issues by filling the gap and bringing out the best that India has to offer in the adventure landscape, in a safe and sustainable setting.” Trip 360º has launched a dedicated website to give adventure seekers a mix of 200 itineraries to start with. Trip 360º’s living-life-on-the-edge itineraries include Diving with Sharks in Maldives to Skiing to the South Pole, Cycling trips in the Northeast India to some of the most remote corners of Laos, Cruising parts of Galapagos Islands and other parts of Central America to trekking the Vinson Massif in Antarctica and Sahyadri Ranges in Maharashtra. It will also launch new routes and trips to offbeat destinations like Myanmar, Papua New Guinea and sections that remain untouched by other tour operators. Cox & Kings Ltd. (‘C&K’) is a leading leisure and education travel group with operations in 22 countries across 4 continents. It is one of the most experienced travel companies in the world, having been in operation since 1758. Headquartered in India, over the last three decades, C&K has transformed itself into a diversified, multinational travel conglomerate with a focus on the new-age global consumer. C&K operates in three key verticals; Leisure, Education and Hybrid Hotels. Cox & Kings is one of the founding members of the World Travel and Tourism Council (WTTC) and also the member of premier industry associations across the world. Over the years the company has won many awards that stand testimony to its excellence in service. UNI ADP SHK 1645