New Delhi, Dec 11 (UNI) As the Congress scored a win over the BJP in the Hindi heartland states of Rajasthan and Chhattisgarh, political observers credited the victory to a shift in momentum in favour of the grand old party in relation to digital media strategy.
Those associated with the Congress social media campaigns during the campaigning for the assembly polls in Rajasthan and Chhattisgarh said the win by the party was attributable to the successful social media campaigns run by the Congress.
‘’Congress Party's compelling win in Rajasthan and Chhattisgarh validates a major shift in momentum as far as election strategies are concerned, especially in relation to digital media campaigns,’’said Naresh Arora, political strategist and director of the Design Board, which conceived the party's social media campaign in Rajasthan and Chhattisgarh.