Thursday, May 23 2019 | Time 08:17 Hrs(IST)
  • Counting for Pondy LS seat, Assembly Byelection begins
  • Counting begins in Mizoram for lone LS Seat
  • Counting of votes begins in all the 28 Lok Sabha seats in Karnataka
  • Counting of votes for 21 LS and 146 Assembly seats begins in Odisha amid tight security
  • Counting begins eight LS seats in Marathwada region
  • Counting of votes starts at 77 centres in UP for 80 Lok Sabha seats
  • Counting of votes begins for 14 Assam LS seats
  • Counting begins amid tight security in TN, AIADMK's fate to be known
  • Two girls killed, one injured after hit by mudslide in Baramulla
  • As all eyes on counting of votes, BJP talking about 100-day agenda of 'new Govt'
  • Pakistan records 52 pc in FDI
  • US state dept says Turkey to face ‘very negative’ consequences if S-400 sale takes place
  • UK labour chairman calls for snap election after senior Tory quits
  • Nath confident of Cong win

Cong win in Raj, C’garh reflects shift in momentum on digital media campaign

Cong win in Raj, C’garh reflects shift in momentum on digital media campaign

New Delhi, Dec 11 (UNI) As the Congress scored a win over the BJP in the Hindi heartland states of Rajasthan and Chhattisgarh, political observers credited the victory to a shift in momentum in favour of the grand old party in relation to digital media strategy.

Those associated with the Congress social media campaigns during the campaigning for the assembly polls in Rajasthan and Chhattisgarh said the win by the party was attributable to the successful social media campaigns run by the Congress.

‘’Congress Party's compelling win in Rajasthan and Chhattisgarh validates a major shift in momentum as far as election strategies are concerned, especially in relation to digital media campaigns,’’said Naresh Arora, political strategist and director of the Design Board, which conceived the party's social media campaign in Rajasthan and Chhattisgarh.

Arora said that social media campaigns have been decisive in ensuring maximum public participation, especially the first time voters empowering them to be stakeholders in their own representation.

‘’Hence, digital media strategies which focused on public participation have borne favourable results, tilting the balance in favour of Congress Party in both these states, redefining the pivotal role which digital media campaigns play in our elections nowadays,’’he said.

The run-up to the assembly elections saw the Congress run several social media campaigns in Rajasthan and Chhattisgarh, which attracted huge eyeballs.

These include the popular social media campaigns ‘Jan Ghoshna Patra’, ‘Badte Chalo Ambikapur' and ‘Sarguja with Rahul’.

The Congress on Tuesday scored a win over the BJP in both the states.

While the state of Rajasthan saw the Congress score a lead over the saffron party in more than 100 seats against the BJP’s lead on 73 seats, Chhattisgarh saw the Congress heading for a landslide victory, leading in 66 seats while the BJP led in just 16.

UNI AR SD 1944

More News
Indian Coast Guard, Assam Rifles sign “Affiliation Charter” in Shillong

Indian Coast Guard, Assam Rifles sign “Affiliation Charter” in Shillong

22 May 2019 | 9:32 PM

New Delhi, May 22 (UNI) In an effort to enhance inter Armed Forces Cooperation and utilise each other’s assets for training and sports, the Director Generals of Assam Rifles and Indian Coast Guard (ICG) in an impressive ceremony held at Laitkor in Shillong on Wednesday signed an Affiliation Charter between 3rd (Naga Hills) Battalion of Assam Rifles and Indian Coast Guard Ship ‘Shaurya’.

see more..

I&B Ministry issues advisory regarding News & Current Affairs content on TV channels

22 May 2019 | 8:32 PM

New Delhi, May 22 (UNI) The Information and Broadcasting Ministry has issued an advisory regarding carrying of news and current affairs content on TV channels wherein permission has been given for uplinking of TV channels under categories of non-News and Current Affairs and News and Current Affairs.

see more..

Role of technology crucial in fighting future security challenges : NSA

22 May 2019 | 8:00 PM

New Delhi, May 22 (UNI) Expressing concern over the security challenges of the future, National Security Advisor Ajit Doval on Wednesday said that the security forces need to keep abreast with the technology and enhance capabilities.

see more..
Bhawana Kant becomes first woman fighter pilot Ops by day

Bhawana Kant becomes first woman fighter pilot Ops by day

22 May 2019 | 7:54 PM

New Delhi, May 22 (UNI) Indian Air Force (IAF) officer Flt Lt Bhawana Kanth has become the first woman fighter pilot to be qualified to undertake missions by day on a fighter aircraft.

see more..

More than 9 lakh clear teachers training exam

22 May 2019 | 7:43 PM

New Delhi, May 22 (UNI) In the past 18 months, more than 9 lakh in-service untrained teachers have cleared the Diploma in Elementary Education (D.

see more..