The Cement Manufacturers Association (CMA) was felicitated at an event organised by the Department of Drinking Water and Sanitation, Government of India, on November 19, 2019 at New Delhi. The award was presented to Mr. Mahendra Singhi, President, CMA and Ms. Aparna Dutt Sharma, Secretary General, CMA, by the Ministry of Jal Shakti. Shri Sadananda Gowda, Hon'ble Union Minister, Ministry of Chemicals and Fertilisers; Shri Rattan Lal Kataria, Hon'ble Minister of State, Ministry of Jal Shakti and Social Justice and Empowerment; and, Shri Parameswaran Iyer, Secretary, Department of Drinking Water and Sanitation, Ministry of Jal Shakti were the distinguished guests at the Event.

 

Mr. Parameswaran Iyer, Secretary, Department of Drinking Water and Sanitation, Ministry of Jal Shakti; Ms. Aparna Dutt Sharma, Secretary General, CMA; Mr. Mahendra Singhi, President, Cement Manufacturers Association (CMA); Mr. Sadananda Gowda, Hon'ble Minister for Chemicals and Fertilisers; Mr. Rattan Lal Kataria, Hon'ble Minister of State for Jal Shakti and Social Justice and Empowerment

 

It may be recalled that the Hon’ble Prime Minister during his Independence Day speech on August 15, 2019, had spoken of the need to reduce Single Use Plastic in the Country. Subsequently, the Ministry of Jal Shakti led the Swachhata hi Seva campaign, with the Hon’ble Prime Minister Shri Narendra Modi launching it on September 11, 2019. CMA was identified as a valuable partner for its potential role in the management of non recyclable single use plastic waste under the Swachhata hi Seva campaign. The campaign involved collaboration in two phases, viz, awareness creation in Phase I, and plastic waste disposal in Phase II. During the first phase of awareness creation, from September 11 till October 1, 2019, over 3.25 lakh people were directly sensitised about the ill effects of single use plastic, which encompassed 545 activities conducted across 377 villages in 17 states by the Cement industry. In addition, CMA proactively reached out to the masses to spread awareness through school visits, radio jingles, Ramlila campaigns and through an international conference CONSERVE 2019, which was well attended by renowned experts, Industry leadership, and policymakers.

 

Summary of Awareness Creation during Phase 1

 

Source: CMA Research and Analysis; CMA Member Companies

 

During the second phase of the SHS campaign, CMA effectively facilitated disposal of 7,835 tonnes of plastic waste through its Member Companies in a short duration between October 1 to 25, 2019, which translates to approximately 313 tonnes of plastic disposed of every day across 15 states.

 

Speaking on the occasion, Mr. Mahendra Singhi, President CMA and Managing Director and CEO, Dalmia Cement (Bharat) Limited stated, “The Cement Industry is proud to be part of such a noble national initiative of the Government of India. The Swachhta hi Seva campaign has successfully delivered on its objective. I applaud the commendable efforts made by CMA and our Member Companies through active collaboration.”

 

Ms. Aparna Dutt Sharma, Secretary General, CMA, highlighted, “CMA and our Member Companies extended full solidarity to the national campaign seamlessly coordinating with stakeholder Ministries and Municipalities across India. Our Member Companies were completely in sync with the Campaign objective right from the start, created mass awareness and effectively disposed of almost 7,800 tonnes of plastic waste in just about three weeks.”