Kolkata Jan 13 (UNI) CenturyPly has always been an innovator in the engineered wood manufacturing industry for pioneering products as well as for opting innovative measures to build a better brand connect with their consumers.
In a bid to reiterate the same, CenturyPly, the innovator in the wood panel industry in India, has recently launched a digital film on Sainik 710 ply.
In the recent years, the brand has come a long way and positioned itself as one of the notable market leaders not only in the premium plywood category, but also in the mass category. Being a dedicated consumer conscious brand, it has always aimed to educate its consumers on better quality products and hence, for a mass product segment like Sainik, it has to create affinity and preference for itself in the industry. Through this initiative, the brand aims to educate and create awareness amongst the consumers to distinguish between regular self-proclaimed water resistant plywood and Sainik waterproof plywood.