Kolkata, Sep 25 (UNI) CEAT Tyres, India’s leading tyre manufacturer, has signed Bollywood superstar Aamir Khan as its brand ambassador for two years.
As part of an integrated marketing campaign, Aamir Khan will feature in two commercials during the course of the IPL 2020 to promote CEAT’s SecuraDrive range of premium car tyres. The first ad will be aired at the beginning of IPL and will also be rolled out/promoted across different media platforms both online and offline.
The campaign based on the theme ‘don’t be a dummy’ emphasises on the usage of high quality tyres that provide complete safety in any kind of driving conditions.