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Business Economy


IdeateLabs awarded digital mandate for Fino Payments Bank
Mumbai, Sep 11 (UNI)Digital marketing company ,IdeateLabs said that
it has won the digital mandate for Fino Payments Bank, the newly
launched bank of Fino Paytech,
By using innovative digital approaches, the agency plans to help
Fino Payments Bank reach out to its target audience, including
millions of hardworking Indians currently excluded from the formal
banking system.
IdeateLabs believes that fast penetration of smartphones, mobile
data, digital video and social media across the country has created
new opportunities for the Fino brand to connect one-to-one with its
Mr Christopher Higgins, Business Head, IdeateLabs comments on the
latest client win, ''We are excited to be associated with Fino
Payments Bank. We will be aggressively executing the planned
strategy to help them target the right market and achieve their
growth plan of 3-4 million customers in the first year. With
innovative use of digital tools such as social media, programmatic,
web assets, digital storytelling, digital content, apps, etc., we
will help Fino Payments Bank to connect with customers and deliver
on its promise. With 410 Fino branches already open, we are planning
some path-breaking strategies around geo-targeted communications
delivered through our new programmatic media platform, iCogz''
Stating digital presence as an important strategy in this age, Mr.
Shailesh Pandey, Executive VP & Head - Strategy & Marketing, Fino
Payments Bank said, ''Our customers are spread across segments and
with the increased penetration of smart devices, reaching out to
those present on the digital spectrum has become critical to create
top of the mind recall. Having designed some of the most innovative
digital campaigns in the country, we believe IdeateLabs will help us
expand our digital footprint. We look forward to having a strong
digital presence through clutter-breaking buzz in the digital world
and increased brand awareness that drives business growth.”
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