Thursday, Dec 2 2021 | Time 03:29 Hrs(IST)
image
Business Economy


BUSINESS-IDEATELABS-DIGITAL MANDATE

IdeateLabs awarded digital mandate for Fino Payments Bank
Mumbai, Sep 11 (UNI)Digital marketing company ,IdeateLabs said that
it has won the digital mandate for Fino Payments Bank, the newly
launched bank of Fino Paytech,
By using innovative digital approaches, the agency plans to help
Fino Payments Bank reach out to its target audience, including
millions of hardworking Indians currently excluded from the formal
banking system.
IdeateLabs believes that fast penetration of smartphones, mobile
data, digital video and social media across the country has created
new opportunities for the Fino brand to connect one-to-one with its
audience.
Mr Christopher Higgins, Business Head, IdeateLabs comments on the
latest client win, ''We are excited to be associated with Fino
Payments Bank. We will be aggressively executing the planned
strategy to help them target the right market and achieve their
growth plan of 3-4 million customers in the first year. With
innovative use of digital tools such as social media, programmatic,
web assets, digital storytelling, digital content, apps, etc., we
will help Fino Payments Bank to connect with customers and deliver
on its promise. With 410 Fino branches already open, we are planning
some path-breaking strategies around geo-targeted communications
delivered through our new programmatic media platform, iCogz''
Stating digital presence as an important strategy in this age, Mr.
Shailesh Pandey, Executive VP & Head - Strategy & Marketing, Fino
Payments Bank said, ''Our customers are spread across segments and
with the increased penetration of smart devices, reaching out to
those present on the digital spectrum has become critical to create
top of the mind recall. Having designed some of the most innovative
digital campaigns in the country, we believe IdeateLabs will help us
expand our digital footprint. We look forward to having a strong
digital presence through clutter-breaking buzz in the digital world
and increased brand awareness that drives business growth.”
UNI JS NV1627
More News

Agritech Precision Farming Startup Samhitha raises $1 5M in Seed Round

02 Dec 2021 | 12:00 AM

Hyderabad, Dec 1 (UNI) Samhitha Crop Care Clinics, an agritech start-up offering precision farming advisory, announced on Wednesday that it has raised $1.5 million in a seed round led by TechStar Group, and participated by Quadrant Resource and angel investors.

see more..
Rs 56,027 crore dues released by Govt under various export schemes: MoS Commerce

Rs 56,027 crore dues released by Govt under various export schemes: MoS Commerce

01 Dec 2021 | 11:09 PM

New Delhi, Dec 1 (UNI) The Government has released Rs 56,027 crore in order to clear pending export incentive dues to exporters under various schemes.

see more..

CRED to acquire Happay to make business payments rewarding

01 Dec 2021 | 10:42 PM

Bengaluru, Dec 1 (UNI) CRED has agreed on terms for an acquisition of Happay to make business payments rewarding. CRED is a high-trust platform for creditworthy individuals, banks, and merchants, and Happay is market leader in corporate expense management in India.

see more..
Hero MotoCorp sells 3 5 lakh motorcycles and scooters in Nov ‘21

Hero MotoCorp sells 3 5 lakh motorcycles and scooters in Nov ‘21

01 Dec 2021 | 9:31 PM

New Delhi, Dec 1 (UNI) Hero MotoCorp, a leading manufacturer of motorcycles and scooters in India reported sales of 3,49,393 units in November 2021 as compared to 5,41,437 units sold in November 2020. The company sold 3,28,862 units in the domestic market last month as against 5,75,957 units sold in the same year-ago period, as per monthly data released by the company on Wednesday.

see more..

WardWizard Innovations & Mobility sells 3,290 units of e-bike in Nov

01 Dec 2021 | 8:44 PM

New Delhi, Dec 1 (UNI) WardWizard Innovations and Mobility, a manufacturer of electric two-wheelers has sold 3,290 units of electric two-wheelers in November 2021 with an 119 per cent growth in sales of the ‘Joy e-bike’ over November 2020. The company sold 255 units in the same year ago period, the company announced on Wednesday.

see more..
image