Friday, Apr 19 2024 | Time 06:09 Hrs(IST)
image
Business EconomyPosted at: Sep 11 2017 4:33PM


BUSINESS-IDEATELABS-DIGITAL MANDATE

IdeateLabs awarded digital mandate for Fino Payments Bank
Mumbai, Sep 11 (UNI)Digital marketing company ,IdeateLabs said that
it has won the digital mandate for Fino Payments Bank, the newly
launched bank of Fino Paytech,
By using innovative digital approaches, the agency plans to help
Fino Payments Bank reach out to its target audience, including
millions of hardworking Indians currently excluded from the formal
banking system.
IdeateLabs believes that fast penetration of smartphones, mobile
data, digital video and social media across the country has created
new opportunities for the Fino brand to connect one-to-one with its
audience.
Mr Christopher Higgins, Business Head, IdeateLabs comments on the
latest client win, ''We are excited to be associated with Fino
Payments Bank. We will be aggressively executing the planned
strategy to help them target the right market and achieve their
growth plan of 3-4 million customers in the first year. With
innovative use of digital tools such as social media, programmatic,
web assets, digital storytelling, digital content, apps, etc., we
will help Fino Payments Bank to connect with customers and deliver
on its promise. With 410 Fino branches already open, we are planning
some path-breaking strategies around geo-targeted communications
delivered through our new programmatic media platform, iCogz''
Stating digital presence as an important strategy in this age, Mr.
Shailesh Pandey, Executive VP & Head - Strategy & Marketing, Fino
Payments Bank said, ''Our customers are spread across segments and
with the increased penetration of smart devices, reaching out to
those present on the digital spectrum has become critical to create
top of the mind recall. Having designed some of the most innovative
digital campaigns in the country, we believe IdeateLabs will help us
expand our digital footprint. We look forward to having a strong
digital presence through clutter-breaking buzz in the digital world
and increased brand awareness that drives business growth.”
UNI JS NV1627
Please log in to get detailed story.
Tags: #BUSINESS-IDEATELABS-DIGITAL MANDATE
More News

Bajaj Auto net profit at Rs 1936 cr in Q4; clocks all-time high revenue in FY24

18 Apr 2024 | 6:46 PM

New Delhi, Apr 18 (UNI) Two wheeler auto major Bajaj Auto on Thursday announced 29 percent jump in its revenue in Q4 (January-March) at 11,485 crore, led by the broad based buoyancy that was sustained on the domestic business and aided by steady exports.

see more..

Entering share market can boost growth of SMEs: Infopark event

18 Apr 2024 | 6:31 PM

Kochi, Apr 18 (UNI) Small and marginal companies in Kerala enjoy immense scope for growth by entering the stock market, experts said at an Infopark-organised event here on Thursday.

see more..

18 Apr 2024 | 6:09 PM

New Delhi, Apr 18 (UNI) Angle One, a retail stock broking house in India, today announced 31 per cent jump in net profit at Rs 340 crore during Q4 of the last financial year over Rs 260.3 crore in the previous quarter.

see more..

Microsoft and ByteXL join hands to Present HackXcelerate 2024 at CBIT in Hyderabad

18 Apr 2024 | 5:57 PM

Hyderabad, Apr 18 (UNI) Microsoft, a global technology leader, has joined hands with ByteXL, a pioneering EdTech platform, to present HackXcelerate 2024, a nationwide hackathon aimed at igniting creativity and enhancing problem-solving skills among students.

see more..

Honda Motorcycle & Scooter India inaugurates new Engine Assembly Line for CKD exports

18 Apr 2024 | 5:46 PM

Gurugram, Apr 18 (UNI) Honda Motorcycle & Scooter India (HMSI), one of the country’s leading two-wheeler manufacturers, has announced a significant milestone in its journey.

see more..
image