Tuesday, Apr 23 2024 | Time 22:20 Hrs(IST)
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Business Economy


India is the second largest market for mobile application downloads. In 2017 users downloaded 58 billion out of 175 billion applications.
Mobile applications are segmented basis the marketplace -- Apple Store, Google Play Store and Windows and end user requirements like banking & finance, gaming, social networking, health and fitness, jobs, music, education, entertainment news and media, retail and travel, the study added.
The growing usage of mobile internet has created a new market for advertisers. Digital advertising spend is expected to reach 1.7 billion dollars this year at a CAGR of 30 per cent. Around 500 million new internet users may be added in India within the next five years, opening a new phase of development in the mobile industry.
India’s internet usage, the study said, is in a growth trajectory, and there are significant opportunities for growth of Mobile Apps in social networking, online shopping, mobile e-commerce and technology enabled applications segments.
Automated shopping is not too far away in India with 24-hour unmanned shopping experience using sophisticated Mobile Apps. Mobile apps will enable Internet of Things (IoT) taking Mobile App usage to greater heights. These advancements will attract more investment from companies, and spur a whole new generation of startups.
UNI SW SV 1028
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