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  • New wine in old bottle: Rahul chairs maiden meeting of extended CWC
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  • Ahmad Zahid-linked company named in Nepali migrant workers ‘scam’
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Breakfast at Tiffany's: At long last, Fifth Avenue store opens a cafe

By Barbara Goldberg
NEW YORK, Nov 11(Reuters) A half-century after Audrey Hepburn starred in "Breakfast at Tiffany's," the landmark New York jewelry store is making the title of the 1961 romantic comedy film a reality by opening a cafe where shoppers can enjoy a morning meal.
The new eatery, which opened on Friday, is an opportunity for customers at Tiffany & Co's Fifth Avenue flagship store, including foreign tourists who account for a big chunk of sales, to get a taste of the glamour epitomized by Hepburn's Holly Golightly character.
Dressed in a black Givenchy dress and pearls, Hepburn made a fashion statement that Tiffany believes still resonates with shoppers.
Like many traditional retailers, Tiffany has struggled to appeal to younger shoppers, many of whom have shunned the type of traditional jewelry, such as solitaire engagement rings, that is the brand's mainstay.
As part of its strategy to attract millennials, the company introduced the more contemporary Tiffany HardWear collection in an agreement with pop star Lady Gaga earlier this year.
After a sharp drop from their 2014 high, Tiffany shares have risen about 6 percent since the company struck a turnaround deal with activist investor Jana Partners in February.
The new Blue Box Cafe on the fourth floor of the Fifth Avenue store may help the brand recapture its buzz, too. It is designed for "customers who have always dreamed of having Breakfast at Tiffany," the company said in a statement.
The eatery, decorated in Tiffany's signature robin-egg blue motif, offers breakfast at $29, excluding tax and tip. The menu is based on "American classics made with the highest quality, regionally sourced ingredients."
Social media on Friday buzzed with the choices, which include truffle eggs, buttermilk waffles and vegan avocado toast.
And for those new millennial customers who may be later sleepers and less familiar than their mothers with "Breakfast at Tiffany's," the cafe offers a $39 pre-fixe lunch and $49 high tea.
REUTERS JW0400
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22 Jul 2018 | 2:50 PM

Kuala Lumpur, July 22 (UNI) A firm linked to former Malaysian deputy prime minister Datuk Seri Ahmad Zahid Hamidi has been accused of looting more than Rs5-billion (RM185-million) from Nepali migrant workers seeking work in Malaysia over the past five years, according to a report in The Sun Daily.

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Elections 2018: Over 20000 polling stations declared sensitive

22 Jul 2018 | 2:17 PM

Islamabad, July 22 (UNI) The Pakistani law enforcement agencies (LEAs) — in a report compiled after extensive field work— has termed 20789 polling stations sensitive ahead of General Elections 2018.

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Pakistan election: ECP sends off ballot papers/boxes to ROs

22 Jul 2018 | 2:12 PM

Islamabad, July 22 (UNI) Printing and dispatch of ballot papers for upcoming general elections 2018 has been completed, according to a Dunya News report here.

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Pakistan election: Campaign enters final phase

22 Jul 2018 | 2:06 PM

Islamabad, July 22 (UNI) The election campaign of all the political parties has got momentum across Pakistan after it has entered the final phase, said a Dunya News report on Sunday.

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Pakistan election: Who's who and why it matters

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22 Jul 2018 | 1:37 PM

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