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Business EconomyPosted at: May 24 2016 9:15PM


Bread makers were using only permissible chemicals; let us stop scare mongering: ASSOCHAM

Kolkata, May 24 (UNI) While the report by the Centre for Science and Environment (CSE) has caused panic among the consumers resulting in plummeting of sale of bread and bakery products, the use of potassium bromate, purported to be harmful to health, was being done with the permission and full knowledge of the food regulator, apex industry body ASSOCHAM today said.
''The industry will surely be at fault, if it was using the PM in violation of the FSSAI rules. If at all, there is a problem, it does not lie at the door of the industry, which only would be put to immense loss of consumer confidence and crores of rupees worth of loss. Already, reports suggest a sharp fall in the sale of morning breads and a sense of panic among the homemakers,'' ASSOCHAM Secretary General DS Rawat said in a statement.
Mr Rawat said ASSOCHAM is all for adoption of internationally-accepted food standards. If at all, the problem is detected, the first contact point for the NGOs and independent organisations should be the government agencies, regulators both at the Centre and state levels.
''But an impression has been created as if the entire lot of bread manufacturers are deliberately causing risk to the public health. A similar thing had happened in the case of Maggi noodles, which finally returned to the market after an effective court intervention, but not without several hundreds of crores of rupees of loss to the manufacturers.''
The industry body said if India has to scale up its food processing industry, it cannot be left to scare-mongering by NGOs.
''The NGOs are free to be watch dogs, but they must realise that their reports and findings should not be targeted only at the industry…While the government is trying to move towards ease of doing business by relaxing the inspector raj, the NGO policing may harm many times''.
Mr Rawat said the Health Ministry and FSSAI should immediately come out with a clarification on the bread controversy. If need be, the manufacturers should also engage with the regulators and consumers, giving them confidence.
''Or else, immense loss of goodwill and financial loss would be caused. As it is, the stock prices of food companies have come under pressure out of panic,'' he added.
UNI BM CJ RJ 2115
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