New Delhi, July 3 (UNI) The classical beauty, Vidya Balan is not only one of the finest actresses in Bollywood but is also one of the most in-demand celebrity endorsers with as many as 15 coveted brand endorsements in her kitty at the moment and a few more in the pipeline.

Vidya’s effervescent charm works wonderfully on the big screen and has captivated millions of hearts; likewise, it works splendidly for brands too; making Vidya one of the most sought-after Bollywood actresses in the brands' circuit.

Brands are always on the look out for endorsers who lend the brand credibility, trust and authenticity. With her unparalleled body of work,Vidya has emerged as the ISO stamp of credibility when it comes to winning the hearts and minds of the audience and consumers.

It's no wonder then that,in the past 10 months, Vidya has not only signed as many as nine new brands, but most of her old brands have renewed their contracts with her. Like Vidya has been endorsing Nihar hair oil, a Marico brand for the last eight years and Catch Spices for five years now.

Vidya, who started promoting brands even before rising to stardom has a long list of endorsements and is undoubtedly a popular face in the world of advertisement. And just like her movies, Vidya’s repertoire of endorsements includes a variety of brands.

At present Vidya is associated with 15 brands which include - Nihar (Marico), Xpert, Unwanted 21, Akshaya Gold, Senco Gold and Diamonds, Muthoot Pappachan Group, TKK Prestige, Ajay Care Toothbrush and Paste, Boroline, Darshan Agarabati, Catch Spice, Signature Global, Safed, StayHappi and Vwash.

However, Vidya is not known to go on a signing spree when it comes to brand endorsements.

She researches the brand under consideration before giving a go ahead and signs on the dotted line only when she believes and trusts the brand. It's this integrity that makes her a trusted voice with the consumer.

Interestingly, all the products endorsed by Vidya have a mass market appeal and going by her popularity amongst the audiences, roping her as the face of such ‘massy brands’ is hugely beneficial to the brands.

Vidya not only brings a certain credibility to the brands but her scintillating liveliness infuses certain energy to the products she endorses.

CMD Bling Entertainment Atul Kasbekar, says, "Vidya is really special, she is a "once in a generation" talent. Her appeal stretches across geography and demographics. Brands that choose Vidya are looking for way more than just a celebrity face - they are looking for a real personality: someone who is dependable, trustworthy, articulate, well-informed and is relatable as a face of India. As her agents/ managers for a decade now we are overwhelmed by the belief shown by brands & consumers in Vidya, but we are definitely not surprised."

Not just that Vidya, who has carved a niche for herself in Bollywood without any godfathers represents a relatable, reliable, dependable, independent, ambitious, self-made happy image that makes her the perfect choice to endorse several products.

No wonder the marketers are always making a beeline for Vidya Balan to sign her as the face for their coveted brands.

UNI PY SHK 1657