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Bootstrapping to Rs 1090 cr turnover

By Soumik Dutta
Bootstrapping to Rs 1090 cr turnover

New Delhi/Shillong, Jan 6 (UNI) Perseverance pays and grit to fight till the end pays back. In today’s context one of the major problems being faced by the government in India is high unemployment rate and not commensurate number of job openings. While the government is promoting entrepreneurship through several schemes, there has been an overall turnaround in the mindset of the youth with a huge surge in the first generation entrepreneurs successfully running their businesses. The story of EaseMyTrip as an entrepreneurship venture is however different. It is the only travel-company which is bootstrapping (non-funded) and yet profitable, even though most other companies in the same league are well foreign-funded. In May 2008 Nishant, Rikant and Prashant Pitti started EaseMyTrip from their home-garage in Delhi. Within the next three months the brothers lost all investment However they decided to give it another try without losing faith. In 2016, eight years down the line EaseMyTrip was among top- five travel-portals in India with annual turnover of INR1090 crores (Financial year 2015-16) and 28 offices across the globe including India. Amazing as it may sound, recession or no, the three brothers doggedly persuaded their business.” We just never charged convenience-fees and focused on giving great services. Even when we were growing cash-positively every year, we still decided to not invest in marketing”, informed Prashant speaking exclusively to UNI. Another factor that worked in their favour is that about 83% of their customers referred wholeheartedly to their friends. “We are still a lean team of 280 employees, which are directly managed and supervised by founding team. Ironically we have never hired folks from IIT or IIM, ecommerce is a wafer-thin margin business and frugality is the only way to keep it successful”, says Prashant. The three brothers are all successful professionals from the information technology and technical backgrounds with almost a decade of rich experience in several fields of operation including travel and tourism industry. UNI SD CJ RJ 2204

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