New Delhi, Oct 24 (UNI) boAt, a lifestyle brand that deals in fashionable consumer electronics like earphones, speakers, etc has signed Bollywood actor Kartik Aaryan as their new brand ambassador, to help steer the brand to its target audience of fashionable youthful consumers.



Commenting on the association, Kartik said, "I am thrilled to be a part of boAt's incredible journey of success and innovation. The brand perfectly represents a generation that is energetic, unapologetic and fun loving which resonates with my personality and age.'

'The millennial audio brand offers designs that are bold, fresh and in line with the latest lifestyle trends, making it the preferred choice for those who looks to make a statement with their choice of accessories. I love the way the products seamlessly integrate into my lifestyle,' he said.

"I am a proud boAt-head now,' Kartik added.

Bollywood's rising star Kartik strengthens the brand narrative of boAt's high tech solutions offering the best in style and fashion.

With a strong focus on consumer desires and aesthetics, the brand has created products that seamlessly integrate into the evolved consumer's personal style statement.



boAt co-founder Aman Gupta said, "We are happy to be associated with one of the most promising and upcoming stars in Bollywood Kartik Aaryan. His fun, easy-going and youthful persona goes perfectly with the brand's DNA and we are hopeful he is going to take our brand's style quotient to a whole new

level. He complements our commitment to product designs and aesthetics and is seen as credible influencer amongst the new age millennials. Thus aligning with our brand image which is all about building brand equity

through credible influencers and a strong word -of-mouth approach."



The trendy look and feel of the boAt bluetooth speakers and headphones, have led to the new category of 'hearables' akin to fashion accessories.



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