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Business EconomyPosted at: Jun 25 2018 12:55PM


Blue Star to target 3500 retail outlets in Financial Year 18-19

Panaji, Jun 25 (UNI) Blue Star has expanded its range of stylish and differentiated residential water purifiers with a unique ‘Immuno Boost Technology’ to target 3500 retail outlets in Financial Year 2018-19.
According to a statement here on Monday, Blue Star Limited has announced the launch of a stylish and differentiated range of residential water purifiers across various price points with RO, UV, RO+UV and RO+UV+UF technologies. These include models with an innovative and unique Immuno Boost Technology which provides alkaline antioxidant water that strengthens the defense mechanism of the human body and helps the body to stay healthy and function perfectly.
Blue Star, which completes 75 years of its existence this year, entered into the residential water purifier business in October 2016. Given its long association with water due to its offerings comprising water coolers and bottled water dispensers coupled with the fact that it is perceived as an aspirational and modern brand, the Company forayed into the residential water purifier business with the conviction that it would make deep inroads into this business leveraging the trust that it has built over the years. This initiative is a part of the Company’s aggressive growth plans to expand its presence in related new product categories. The Company will gradually enhance its range to cover commercial water purification systems as well, the statement added.
B Thiagarajan, Joint Managing Director, Blue Star Limited, said, “Since its entry into the residential water purifier business, Blue Star has made good progress in this segment with its wide range of offerings across various price points. The Company is committed to make significant investments and wants this business to set a benchmark in terms of the quality of products as well as customer service. The range of products launched augur well with our premium brand personality and have met with a very encouraging response with sales of over 50,000 units. The Company plans to consolidate its presence in this segment with its enhanced range of products and deeper distribution reach in FY19 and is targeting to reach a market share of around 10% in about 3 years.”
UNI XR AKM 1253
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