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Business Economy

BL Agro launches 12th EBO 'Nourish' in Delhi

BL Agro launches 12th EBO 'Nourish' in Delhi

New Delhi, Feb 26 (UNI) BL Agro Limited, India’s leading FMCG Company, on Friday launched its 12th Exclusive Brand Outlet (EBO) 'Nourish'. This is the Company’s 12th EBO in the country and 1st in the National Capital.

Located at Janpath Bhawan, a prime location in Central Delhi, the exclusive store was inaugurated by famous Bollywood singer Kailash Kher. The Nourish store will retail a wide range of 80 plus products that the company offers.

The singer is also the voice behind Nourish Brand anthem. Unveiling the brand’s 12th EBO, he said, "It’s great to be a part of Nourish once again. I have been a strong believer of right eating habits and when I see a brand working so hard to make sure they provide enriching food, it’s really inspiring."

Commenting on the launch, Ghanshyam Khandelwal, Chairman & Managing Director, BL Agro Limited said: "Since the launch of our first Nourish store in Padrauna, our experience has been nothing short of extraordinary. We are humbled by the response we have received till date, and our passion towards providing an ever-growing nation with the right nutrition, is what sets us apart."

"We are excited for our customers to experience our brand this way and hope we can help people

understand the importance of choosing the right nutrition," Mr Khandelwal added.

The Bareilly-based company has eleven Nourish Exclusive Brand Outlets operational across Padrauna, Gorakhpur, Bareilly, Hathras, Jaipur (2), NOIDA, Lucknow, Sonipat and Surat. The 12th outlet is now open at Janpath Bhawan in Central Delhi.

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