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Business Economy


Bharathi cement launches new product " Bharati Ultra fast"

Hyderabad, Jul 18 (UNI) France-based Vicat Group, which acquired 51 per cent stake in Hyderabad based Bharathi Cement Corporation Pvt Ltd, on Wednesday announced the launch of its new product " Bharathi Ultrafast", a multipurpose green cement.
Originally Bharathi Cement setup a 5.00 MTPA cement plant in Kadapa district of Andhra Pradesh while Vicat has another cement unit in Karnataka with 2.75 Million Tonnes per annum (MTPA) capacity. The total capacity is 7.75 Million Tonnes per annum.
The company has also invested to build a robust back-end rail and road transport system ensuring the delivery of its cement within 24 hours of placing an order, the company said in a release here.
After acquiring of Bharathi cement in 2010, the company has expanded its markets to many new States and now it has presence in eight States --Andhra Pradesh, Telangana, Goa, Karnataka, Kerala, Maharashtra, Pondicherry and Tamil Nadu.
Bharathi Cement Director (Marketing) Ravinder Reddy said Bharathi Cement has built a strong network
of about 3300 dealers and 10,000 Sub-Dealers across all South Indian States, Maharashtra and Sri Lanka.

“Bharathi UltraFast” is Premium quality cement promoting Greener Construction which is produced with Robotic Technology.
This is one of the best inventions for Engineers and Masons for all concrete applications, he said it is having
higher advantage and complete package of benefits of standard OPC 53 cement available in market.
“Bharathi UltraFast” releases low heat of hydration and this attribute helps to reduce risk of damage to concrete and reduce the tendency of thermal cracks, he added.

Vicat had entered in India about a decade ago and now it has two cement companies – Bharathi Cement and Kalburgi Cement with a cement capacity of 7.75 MTPA.
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