Mumbai, Aug 3 (UNI) The Board of Control for Cricket in India (BCCI) on Monday invited bids for the team’s kit sponsor and official merchandising partner rights through a tender process.
The move comes on the back of Nike's (current apparel sponsorship right holders) deal coming to an end in September this year. Nike had a four-year deal with the BCCI for 370 crore with a royalty of 30 crore.
Nike have had a long standing association with Indian cricket. They've designed and supplied kits for the men's, women's as well as the U-19 teams since they associated with BCCI in 2006.