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Business Economy


B Natural launches country’s first assorted Fruit beverages and Dry Fruit gifting pack for Diwali

Kolkata, Nov 2 (UNI) As the nip in the air heralds the arrival of the country’s most
anticipated festival Diwali, ITC’s B Natural fruit Juices and Beverages reinforces
the celebratory spirit with exciting gifting options.
After introducing India’s first complete range of ‘Not from Concentrate’ fruit
beverages, it now takes the wholesome goodness quotient to another level.
B Natural will launch fruit-ful gifting hampers that bring together the goodness
of ‘Not from Concentrate’ fruit beverages and the delectable freshness of dry
fruits.
Consumers can now sip, savour and revel in the festive spirit as the special
Assorted Dry Fruit pack comprises popular fruit beverage variants from the
brand’s portfolio along with delicious and rich dry fruits.
The pack will include the following fruit beverage variants - 1 pack of Apple,
2 packs of Guava, 2 packs of Mixed Fruit and 2 packs of Mango and dry fruits
like Almonds (badaam) and raisins (kishmish).
To further illuminate the festive spirits, consumers can gift their loved ones B
Natural’s unique ‘Lamp of Purity’ hamper. The unique pack which was launched
last year has been creatively designed and packaged with LED lights stored
inside the pack.
Besides consuming the popular fruit beverage variants inside, the ornamental
outer box can be transformed into a vibrant lamp and used for decorations
during Diwali. These packs contain three popular fruit beverage variants from
the brands portfolio viz. Guava, Mixed Fruit and Apple.
Hemant Malik, Divisional Chief Executive, ITC Foods Division said, “Diwali is
one of the most celebrated festivals in India which is rejoiced with great zeal
and enthusiasm across the country. Dry fruits have always been one of the
most widely accepted gifts for generations due to its wholesome goodness."
"Combining dry fruits and fruit beverages elevates the nutritional quotient of
the B Natural gifting range making it a unique gifting option. At ITC Ltd we
take pride in crafting products that touch consumers’ lives and add value to
their thoughtful gestures. We are confident that B Natural’s assorted gift
offering this Diwali will revitalize families with wholesome goodness and
positive festive spirit,” he said.
Diwali Festive Delight gifting packs are available for purchase across all
modern & general trade outlets across Delhi, NCR, Punjab, UP, MP,
Maharashtra and Gujarat.
These packs will be also available in prominent e-commerce platforms
like Amazon and Flipkart across the country.
UNI BM
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