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Business EconomyPosted at: Aug 11 2021 4:31PM


Axis My India publishes India Consumer Sentiment Index

Kolkata, Aug 11 (UNI) Axis My India, a leading consumer data intelligence company, has published
the India Consumer Sentiment Index (CSI), a detailed trend analysis which will track real time shifts
in consumer sentiment nationally.
A monthly index, the CSI will focus on providing intelligence and insights from the length and breadth of the nation, analysing several subtleties and nuances that influence perceptions and compile them into a consolidated scoring system based index. The consumer sentiment scores will be based on a moving average of adult residents across all states and Union Territories in India.
The sentiment analysis will delve into 5 relevant sub-indices – Overall household spending, spending on essential and non-essential items, spending on healthcare, media consumption habits & mobility trends
The CSI follows the methodology of a national representative random probability sample as used in the standardised CATI (Computer aided telephonic interview) methodology, covering all geographic
and demographic segments across all states and Union Territories in India.
Commenting on the launch of the report, Pradeep Gupta, CMD, Axis My India, said, “The India Consumer Sentiment Index is our endeavour to capture the shifts in the pulse of the demographic as
we navigate a radically altered post-pandemic world. We have selected relevant categories like inflation in household spends and expenditure on healthcare to account for everyday challenges affecting a significant percentage of the population."
"While the second wave negatively impacted economic sentiment around employment and business prospects, the index will aspire to demonstrate the accurate picture based on the remodelling of the vaccine distribution strategy, which has shown encouraging results. By plugging into economically and culturally significant data-points, the CSI will try to gauge, interpret, and predict the impact of macro factors on the lives of the average India across demography & geographies. Our mission is to bring
out the most authentic voices via the rigour of data and analytics.”
All interviews are conducted through Computer Aided Telephonic Interview (CATI), among nationally representative sample of 10865 adults across 21 states and 555 districts. 63% of the people surveyed were Male and 37% female.
Surveys are weighted in each district by age, gender, occupation, and region.
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