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Authentication solution required to prevent counterfeiting : APSA

Lucknow, May 24 (UNI) The Authentication Solution Providers’ Association (ASPA) today announced the debut of its industry and consumer centric “Make Sure India” campaign in Uttar Pradesh, to educate and enable brand owners to understand the benefits and importance of authentication solutions to curb counterfeiting in various sectors, thus protecting the lives of consumers, reputation of brands and revenue of brand owners in the country.
The Association, which is world’s first and only self-regulated non-profit organisation represented the entire authentication solutions industry globally, announced to launch their initiatives in several cities of the state including Kanpur, Agra, Allahabad, Meerut, Varanansi, Gorakpur and Lucknow.
ASPA president U K Gupta said today that its member companies are already protecting more than 10,000 brands globally.
He also said,“product counterfeiting has become a menace badly affecting Indian industries, country, society and consumers at large. According to industry body FICCI-CASCADE, from the counterfeiting activity the Government of India incurred a loss of Rs 26,190 crores in fiscal year 2011-12 which increased to Rs 39,239 crores in 2013-14, a growth of 49.8 per cent in two years".
Mr Gupta said," to combat this problem as a non-profit association we brought world-class new generation effective authentic solutions which are empowering consumer, brand owners and government authorities to easily identify genuine goods and products. We are bridging the gap between brands and consumers by verifying and authenticating products to the consumer in real-time through mobile app, web application and SMS amongst others".
He said currently more than 25 States in the country are using security holograms on liquor bottles. "In fact, Uttar Pradesh played a leadership role in adoption of security hologram for liquor in interest of consumer and State revenue back in 2001-02.
The usage of these authentication solutions have not only minimized the tragedies due to spurious liquor but also have substantially increased the excise revenue collection by more than 15-20 percent on year to year basis. In current situation, these States are now upgrading their security hologram to digital hologram which provides a dual role of authentication and track and trace,” he further claimed.
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