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Autoworld » Commercial vehicle Share

Ashok Leyland to further strengthen its market in North through iEGR tech for BS4 engines

Ashok Leyland to further strengthen its market in North through iEGR tech for BS4 engines

New Delhi, Jun 16 (UNI) Ashok Leyland, flagship company of the Hinduja Group, and the 2nd largest commercial vehicle (CV) manufacturer in India, today showcased its range of future ready products, based on indigenously developed, Intelligent Exhaust Gas Recirculation (iEGR) technology, and innovative industry-leading services at its Zonal Conference 2017. Briefing mediapersons here today Anuj Kathuria, President, Global Trucks, Ashok Leyland said, “With an ambition to be the market leader in the North India, Ashok Leyland’s iEGR technology will further help the company to gain significant ground. This one-of-a-kind expo is the largest by any OEM in this part of the country and highlights the company’s focus for this transport and logistics hub.” He said, “Pioneering the indigenous development and application of the iEGR technology, Ashok Leyland is the only domestic OEM to implement this technology successfully for its products above 130 Horse Power (HP). Thus, Ashok Leyland has, once again, brought its technology prowess and Indian innovation to the fore for the benefit of its customers.” Intelligent Exhaust Gas Recirculation (iEGR) technology is a simple yet innovative solution to achieving the desired results in order to meet the BS4 norms. This technology is not only better suited to Indian conditions compared to Selective Catalytic Reduction (SCR) technology (based on European technology) but will also prove to be hugely cost effective, easy to operate and hassle-free to maintain. He further said,”All of which will benefit the Ashok Leyland customer, resulting in better margins compared to products by OEMs which are based on SCR technology. With iEGR technology as the highlight, the Company displayed a mix of over thirty innovative products and services, featuring trucks, buses, light commercial vehicles (LCVs), simulators and gensets”. Taking the brand promise of ‘Aapki Jeet, Hamari Jeet’ further, the Company has, in recent years, expanded its network rapidly to cater to its wide set of customers. At the end of FY17, its network had expanded to 2678 touch points and it is further expanding rapidly in FY18. With an additional 5000 outlets for Leyparts, the genuine spare parts brand, it has a service centre every 75kms on all major highways which helps the brand deliver its “Tatkaal” promise of reaching customers within 4 hours and getting their vehicle back on-road within 48 hours. UNI ADP RSA SHK 1637

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