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Business EconomyPosted at: May 23 2018 6:54PM


Arrow wins ‘Most Trusted Brand’ in Apparel category by TRA

New Delhi, May 23 (UNI) Arrow, the men’s formal wear brand by Arvind Fashions Ltd, has been ranked the ‘Most Trusted Brand’ in the Apparel category by the 2018 edition of Trust Research Advisory (TRA)’s ‘The Brand Trust Report, India Study’.
The Brand Trust Report is an annual research conducted using TRA’s proprietary 61-Attribute Brand Trust Matrix – a precise methodology to measure Brand Trust, conducted among consumer-influencers in India.
This year, the survey was conducted among 2,488 respondents from across 16 cities.
Arrow, a brand with 167 years of legacy, also celebrates 25 years in India in 2018.
The brand has more than 250 exclusive brand stores and 500 plus shop-in-shop counters in India, and caters to a large, loyal, and growing customer base. Acknowledged as an expert shirt maker, the brand has regularly enhanced its wide range of product offerings over the years with innovations such as the AutoPress - the wrinkle free shirt, Smart shirt, Superluxe - the stitchless shirt and many more, according to a company statement here on Wednesday.

“When Arrow focuses on its trust with intensity, it leads to generating not only brand trust but also on building better customer relationships. This gives the brand a chance to develop a strong loyalty with its consumers,” said Sachin Bhosle, Research Director, The Brand Trust Report.

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