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Business EconomyPosted at: Sep 19 2016 7:25PM


Anandi Ramalingam assumes charge as BEL's marketing director

Bengaluru, Sep 19 (UNI) Navratna Defence PSU Bharat Electronics Ltd (BEL) today got its first woman whole time Director when Ms Anandi Ramalingam assumed charge as Director (Marketing).
Prior to her elevation she was General Manager heading the Military Communication Strategic Business Unit (SBU) at Bangalore Complex.
Ms Ramalingam, who joined in 1985, has worked in various domains of military communication including heading testing for 'Shakti", the flagship Artillery Combat Command and Control System, developed by BEL and DRDO for the Indian Army and AREN (Army Radio Engineered Network) winning the Raksha Mantri's Award.
In 2004, she was roped in as part of the team formed to set up the Marketing Division for the Military Communication and Electronic Warfare SBU at Bangalore Complex. The team pioneered proactive business development practices in BEL and gradually assisted other SBUs in establishing effective marketing systems. In 2007, she was elevated as the Marketing Head of the Military Communication SBU where her team could achieve record growth in order book and turnover. In 2010, Mrs Anandi Ramalingam moved to the International
Marketing Division (IMD) to head Defence Offsets, establishing BEL as a reliance global supply chain partner for multiple foreign OEMs and facilitating substantial growth of BEL's export order book.
In December 2014, she moved to the National Marketing Division as General Manager. Within a short span of time, she saw to it that BEL's order book grew significantly.
UNI MSP TS SDR 1925
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