Kolkata, Sep 28 (UNI) Building on its leadership in the premium skincare category, Amway India, one of the country’s leading FMCG direct selling companies, has launched a personalized skincare solution with Artistry Signature Select Personalized Serum.
As India’s undisputed No.1 premium skincare brand, Artistry’s new launch marks its entry into the personalized skincare segment in the country.
Commenting on the launch, Anshu Budhraja, CEO, Amway India, said, “Personalization is an emerging trend in skincare today that Amway is spearheading through its innovative solutions that meet consumers’ specific and evolving skincare needs. We are witnessing a significant shift in consumer choices and consumption habits, especially in the beauty and skincare category. Reports suggest India’s FMCG market sales have returned to pre-COVID levels and was primarily led by the beauty segment. At Amway, we have started to witness a surge in the demand for products in our Beauty and Personal Care categories and we expect it to grow further in the coming quarters. In line with this, our Artistry brand has been continuously evolving to deliver performance-based personalized beauty and skincare solutions that are marrying the best of nature and the best of science.”