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States » EastPosted at: Nov 27 2018 5:54PM


Amway enters herbal skincare market with new ‘Attitude Be Bright Herbals’ range

Kolkata, Nov 27 (UNI) Amway India, the country’s largest FMCG direct selling company, today announced its foray into the herbal skincare market with the launch of the ‘Attitude Be Bright Herbals’ range.
The new skincare range from Attitude brings together the goodness of botanicals combined with modern research in a way which appeals to the youth. With the new range, Amway is aiming to tap the high potential INR 2000 crore herbal skincare segment in India.
Announcing the launch of Attitude Be Bright Herbals range, Mr. Anshu Budhraja, CEO, Amway India, said, “At Amway, our focus has been on offering products that address the needs of the discerning Indian consumers. The Indian herbals segment offers a huge potential and we are focusing on tapping that potential by developing and introducing innovative and distinctive quality products within our existing categories. This launch of Attitude Be Bright Herbals is our latest innovation in the beauty segment that is set to revolutionize the market with its latest formula for skin brightening and pollution protection both of which are important youth needs. The launch of the Attitude Herbals range follows the launch of the extremely successful Nutrilite traditional herbal range earlier this year and both reinstate our commitment to India and our desire to offer the highest quality products to the consumers.”
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