Friday, Jun 21 2024 | Time 00:46 Hrs(IST)
image
Business Economy


Amulyam to open maiden flagship store in Hyderabad on May 27

Hyderabad, May 25 (UNI) Hyderabad-based Amulyam, a start-up co-founded by a couple to promote unique wedding gifts, and tableware, will formally open its maiden flagship store on Monday.
The store will be formally inaugurated by Hyderabad Mayor Gadwal Vijayalakshmi and Socialite and Philanthropist Pinky Reddy.
Even before the formal launch, the store had already become a go-to wedding gift provider in the city, the start-up company CO-founders Sushanth Agarwal and his wife Trishala Agarwal said in a press conference here on Saturday.
More than 500 wedding gifts including silver and gold lane crockery products will be available in the store situated at the posh locality of Banjara hills in the city, Sushanth said that we have collaborated with various women cooperate societies and renowned artisans across the country, who are curated from unique dyeing art and craft forms.
Our products are purely indigenous and not imported brands, he claimed that our start-up aims to promote Indian arts and crafts through luxury utility items and earning dignity for the artisans.
We are planning to set up five more stores mainly at metro cities in the country in the next 3-years, Sushant said.
Nearly 3 lakh plus marriages take place every year in Hyderabad, of which about 10,000 marriages are big fat weddings for which they spend anywhere in the range of Rs 3 to 5 crore, he informed and said the size of the Hyderabad wedding market though exact numbers are not known is very significant.
We would like to cater to such clients and HNIs, Sushanth said.
A staggering 1 crore weddings take place each year in our country. Now weddings are an industry. The size of the industry is 5 lakh crores, he said it is growing at the rate of 25 to 30 percent per annum.
Trishala said Amulyam Hyderabad, the only of its kind, dedicated to wedding gifts, brings to light the forgotten art and craft forms—Pichwai, Jodhpur, Udaipur of Cutlery and Crockery including the famous Karimnagar silver filigree artefacts (sourced from artists who are presently in the news for their unique wedding gifts for a high-profile wedding of Ambanis), she informed.
We offer tableware that speaks and tells stories of ancient India, good old traditions of a unique Indian institute called marriage. The tableware gives life to dyeing art forms such as Pichwai, Jodhpur, Udaipur, Filigiri, said Trishala.
The Pitchwai tableware collection, she said, is characterised by its intricate details, colours, and depictions of Lord Krishna's life and teachings. They are known for aesthetic beauty. They are rich in symbolism and carry deep spiritual significance.
Jodhpur is known as the Blue City. This collection of tableware has the befitting architecture – forts, palaces, temples, havelis and even houses portrayed in vivid shades of blue, she added.
The delivery time for the product is maximum 2 weeks and depending on the order by the customers, the co-founders added.
UNI KNR CS1845
More News

Coal ministry issues draft mining plan guidelines for consultation

20 Jun 2024 | 8:19 PM

New Delhi, June 20 (UNI) The Ministry of Coal (MoC) has revised the framework of preparation of Mining Plan, a pivotal step to regulate and advance India’s coal mining sector and issued draft guidelines on Mining Plan for consultation.

see more..

Sitharaman chairs pre-budget meet with CII, FICCI and other industry bodies

20 Jun 2024 | 6:57 PM

New Delhi, June 20 (UNI) As part of the pre-Budget meeting with various stakeholders, Union Finance Minister Nirmala Sitharaman on Thursday met representatives of industries.

see more..

Industry body FICCI gives wish list to govt for union budget

20 Jun 2024 | 6:54 PM

New Delhi, Jun 20 (UNI) Ahead of union budget, industry chamber FICCI on Thursday emphasized the need to continue supporting the growth momentum by energizing demand, laying thrust on infrastructure development, taking further measures to rein in food inflation, supporting MSMEs and prioritizing innovation and research & development in the country.

see more..

EKA Mobility announces second tranche investment from Mitsui & Co

20 Jun 2024 | 6:39 PM

New Delhi, June 20 (UNI) Pune-based EKA (Pinnacle Mobility Solutions) today said Mitsui & Co., Ltd. (Mitsui), a global trading and investment company with a rich history of contributing to industrial innovation, has executed a second tranche investment as a part of the initially announced phased investment, further solidifying their commitment to the rapidly growing electric vehicle (EV) company.

see more..

Air India Express partners with Zoomcar to enhance travel experience

20 Jun 2024 | 6:37 PM

Hyderabad, June 20 (UNI) Air India Express on Thursday announced its partnership with Zoomcar, the recent NASDAQ-listed leading marketplace for car sharing in emerging markets, to elevate the travel experience for guests by offering them seamless access to self-drive car rentals for travel across multiple cities in India.

see more..
image