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Business Economy


Amrita Vishwa Vidyapeetham to invest USD 200,000 in three start-ups

Bengaluru, Feb 20 ( UNI) Amrita Vishwa Vidyapeetham has announced an investment intention of US Dollar 200,000 in three startups which had emerged winners of the PitchFest2018 organised by its Technology Business Incubator.

The startups Yellow Messenger, Linksmart DNA, and Bookmydiamond.com would receive the amount as seed investment.
While Yellow Messenger is a conversational Artificial Intelligence platform for enterprises to automate and orchestrate intelligent conversations with customers across channels: web, app, Alexa, Google Assistant, IVR, email, Facebook Messenger, and Twitter, Linksmart DNA is an IP-oriented mass market vertical start-up that secures products and packages from counterfeiting, tampering, re-fill, and warranty fraud.
The third startup Bookmydiamond.com is a technology platform that helps jewelry retailers to search a live inventory of loose, certified diamonds, and buy them.
According to Dr Krishnashree Achuthan, CEO of Amrita Vishwa Vidyapeetham's Technology Business Incubator (TBI) : “This year, Amrita TBI focused on selecting start-ups that have successfully combined innovative technologies with a high impact on India’s development. We are delighted to see start-ups coming up with ‘green solutions’ with a global appeal.”
Snehal Shetty, COO of Amrita Vishwa Vidyapeetham's TBI, said: “The overwhelming response to this year’s Amrita TBI Pitchfest, especially the increase in the number and the quality of the start-ups, is very encouraging. This shows that the government’s efforts to make entrepreneurship a mainstream career choice is gaining traction.”
More than 800 start-ups from 22 States in India participated in the competition and showcased their ideas to potential investors and get incubation space at Amrita TBI. The sixth edition of the PitchFest this year was supported by Niti Aayog, Department of Science & Technology, Government of India; Indian Angel Network; Freshers World, and SAP Startup Studio.
Saukhyam Pads: A producer of cost-effective and eco-friendly reusable sanitary pads made from banana fibre and Banashree: A start-up that develops advanced datapath architectures to reduce power consumption and lower costs for datapath-intensive Integrated Circuits (ICs) based on standard cell and custom IC design flows had won special mention awards.
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