New Delhi, Oct 1 (UNI) E-commerce major Amazon has said that it witnessed a record 11 crore customer visits within 48 hours of opening its sale festival 2024, with 80 percent coming from Tier 2 and smaller towns.
The highest number of Prime members ever shopped across multiple categories, purchasing 8X more in the first 24 hours of Prime Early Access than the average daily purchases, the company said in a release .
More than 3 Lakh unique products including apparel, smartphones, beauty, everyday essentials and more, delivered within the same-day or next-day, Amazon claimed.
“The Amazon Great Indian Festival 2024 has kicked off to a phenomenal start for sellers, showcasing the incredible growth of small and medium businesses (SMBs) across India selling over 1,500 units every minute during the first 48 hours,” the company added.
Customers got access to more than 25,000 new product launches across categories such as laptops, TVs, fashion and beauty, home décor, appliances, furniture, smartphones and groceries from top brands.
The Amazon Great Indian Festival 2024 witnessed encouraging demand from tier II and tier III cities, across key categories including Appliances, Fashion and Beauty, Smartphones and Furniture from popular brands such as Apple, Samsung, OnePlus, LG, Sony, Xiaomi, Daikin BIBA, Safari, American Tourister, Compton, IFB, Ariel, Eureka Forbes and many more.
Facilitating affordability and easy access to credit, 1 in 3 customers leveraged the attractive SBI Credit Card EMI offers to make their purchase.
Amazon also witnessed more than 40% growth in No Cost EMIs transactions with 90% of all EMI purchases for Mobiles, Washing Machines, TVs, Refrigerators, ACs, Video Games (including PS5) being through No Cost EMIs, Amazon claimed.
Festive season is not only an occasion for consumers to shop, but also for businesses to celebrate with employees and partners. Within the first 24 hours of the ‘24Amazon Great Indian Festival going live, new customer sign-ups on Amazon Business surged 4.5X above BAU.
There was an 11X increase in Paid Prime adoptions as businesses signed up to take advantage of early deals and free, fast shipping. Businesses also appreciated the quantity discounts offered by sellers and bulk orders grew 12X higher than usual, it added.
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