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Amante opens two exclusive stores in Lucknow

Lucknow, Nov 17(UNI) Bollywood actress and style icon Aditi Rao Hydari inaugurated two exclusive stores of leading international intimate wear brand Amanté in the city of Nawabs today.
At present Amante has its presence in the cities of Mumbai, Noida, Bengaluru, Jaipur and Lucknow being the fifth destination.
This new launch is a part of Amanté’s expansion plans that were announced by the brand recently with a focused aim of opening 25 exclusive stores across India by the end of 2017. Both the stores are situated in two separate malls in the city-- first at Sahara Mall and the second at One Awadh Center.
Addressing the media after the launch, Aditi Rao Hydari said, ''I am thrilled to be in the royal city of Lucknow to launch Amanté's store and even more excited to shop for my favourite pieces. The wide range of categories with lingerie, swimwear, active wear and more makes Amanté the ideal store for women to shop for all their intimate wear needs.''
On the occasion of the launch, Vivek Mehta, CEO, MAS Brands India said, ''We are extremely happy to launch the first amanté’ store in Lucknow. We have been continuously expanding our footprint in the country with amanté being available in over 1,000 multi-brand outlets and now with our exclusive brand stores that are strengthening our presence. Launching these 2 new stores in this beautiful city only allows us to bring the brand experience closer to our consumers. While we are available online, having a physical store makes the experience of shopping of intimate wear even better and lets the consumer browse a wider range of products and categories with much more ease. We offer a superior shopping experience at our stores that are personalised and help women find their right fit."
UNI MB AE RJ 1739
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