EntertainmentPosted at: May 26 2017 5:03PM ALT Balaji enters regional entertainment space, launches Tamil thriller 'Maaya Thirrai'Chennai, May 26 (UNI) India's largest online platform for original shows, ALTBalaji today announced the release of its first Tamil show 'ALTBalaji Original Maaya Thirrai.' The show would be of 16 episodes. All 16 episodes of the show would now be available exclusively on ALTBalajiplatform. To mark its entry into Tamil regional entertainment space, Ekta Kapoor brought together distinguished team of Director Kaushik Narasimhan and producer and actor Kutty Padmini. 'Maaya Thirrai, a romantic thriller, has southern superstars Nandha Durairaj, Eden Kuraikose and Lakshmi Priya making their debut on the digital platform. Maaya Thirrai, which means illusions was a mysterious tale of a woman named Sandhya, tangled in her own reality. The dramatic storyline as well as the shocking twists and turns definitely promises to make this digital show a compelling watch. “With the expansion of internet and smartphones, the way audience consumes entertainment has changed drastically. ALTBalaji is targeting urban masses in over 60 cities, reaching out to about 75 million people via our app'' ALTBalaji CEO Nachiket Pantvaidya told reporters here. ''We aim to penetrate into deeper pockets of Indian market through regional shows hence, 25 per cent of our shows will be in non- Hindi languages including Tamil, Bengali, Punjabi, Telugu, Gujarati, Punjabi etc'', he added. Producer Kutty Padmini said “I am glad to bring Maaya Thirrai to the Tamil audience, it is gripping and has great surprise elements. Digital shows are future of entertainment, hence the show is very special and marks an important move for us.'' UNI GV CS 1702Please log in to get detailed story.Tags: #ALT Balaji enters regional entertainment space# launches Tamil thriller 'Maaya Thirrai'