Kolkata Jan 29 (UNI) adidas launched Predator 20 Mutator boot with Demonskin,

an all-new technology developed to enhance grip on the ball and maximise control.

Predator 20 Mutator is available to purchase online and in-store at a price range

of INR 3999- to 22999.

Predator 20 Mutator boot is the first to feature Demonskin, an innovative layer

designed to enhance grip and spin on the ball.

Demonskin is a new breakthrough technology for adidas Football, made up of a

textured spike layer on the Predator 20 Mutator upper.

Informed by years of data-based research and testing, Demonskin is the result of

a computer algorithm being used to create an entirely new interface between boot

and ball. Demonskin spikes have been deliberately crafted to wrap the front and side

of the boot in a formation that aligns to key contact points with the ball, combining to

give players enhanced control and touch on the ball, whilst also promoting spin when

striking.

Since its inception, the design of Predator has been informed by nature’s most

dangerous creatures - symbolic of the powerful and dynamic tendencies that the boot

instils in the wearer to give them an advantage over opponents.

Taking cues from the extremes of nature, Predator 20 Mutator sees the boot’s iconic

shape re-imagined further, with a striking silhouette centring on a high collar and

low-cut front creating a sharp and streamlined design mutation.

Always evolving, the new Predator 20 Mutator has been designed with maximum

movement in mind. The silo features new outsole enhancing control zones, whilst the

addition of high performance polyamide-injected layers, help stabilise movement

further.

The boot offers a two-plate stud configuration that reduces weight and allows a 360

design where the upper material wraps under the foot.

This construction, together with the Sockfit collar that locks down and adjusts to the

unique contours of the wearer’s foot, ensures anatomical fit for support. The inclusion

of Hybrid studs further amplifies the boot’s level of rotation and traction.

Ben Herath, adidas Football Design Director said; “When we launched the first Predator

in 1994, it changed the game. We’ve since been relentless in pushing the boundaries of

innovation in its design, ensuring it remains at the forefront of football boot technology.

Predator is more than just a boot.

It is synonymous with iconic footballing moments, worn by greats of the game that in

their own way have become mythological figures of the sport.

“For 2020 we wanted to unleash Predator to a new generation. We knew that we had to

create something completely different, go beyond evolution and deliver a new innovation,

something that would intimidate opponents. DEMONSKIN is at the heart of this. It truly is

a breakthrough innovation for us at adidas Football - something brand-new with tangible

benefits to game-play. This was evidenced in player testing, where many spoke of the

immediate difference they felt with the ball at their feet.”

Made iconic by greats of the game like David Beckham, Zinedine Zidane and Steven

Gerrard, the legacy continues with a new generation of players making their mark. The

all-new Predator 20 Mutator will be worn by Paul Pogba, Becky Sauerbrunn, Dele Alli,

Marc-André ter Stegen and Tessa Wullaert.

UNI BM