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India


Aadi Mahotsav registers record sale of Rs 20 crore

Aadi Mahotsav registers record sale of Rs 20 crore

New Delhi, Dec 6 (UNI) Ministry of Tribal Affairs on Friday said the 15 days National Aadi Mahotsav at Dilli Haat, INA here registered a record sale of Rs 20 crore.
The National Aadi Mahotsav held from November 16-30 has registered record footfall and sales.
The Mahotsav was a roaring success and in the course of 15 days, the participating 500 plus tribal artisans transacted business of worth Rs 20 crore, the Ministry said in a statement.
Another 500 plus tribal artists mesmerised the visitors with their cultural performances.

Union Home Minister Amit Shah had inaugurated the Aadi Mahotsav.
Tribal Artisans displayed a wide range of handicrafts and handlooms at Dilli Haat. These included handwoven cotton, wool and silk fabrics, woodcrafts, metal craft, terracotta, bead-work, masques and other objects. They also showcased compelling tribal paintings.
The Government seeks to promote interaction between the tribal artisans and the mainstream designers from reputed design organizations to expand the product range and designs.
The synergy between these two can generate marketable products of art and handicraft for the top-end global market. It was with this intention that TRIFED invited renowned professionals to interact with the Tribal Artisans.
UNI NY SHK2007

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