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Business EconomyPosted at: Jan 23 2020 5:21PM


A V Organics launches 'Evocus' in Hyderabad

Hyderabad, Jan 23 (UNI) A.V. Organics – a Vadodara based indigenous start-up venture – has launched ‘Evocus’, India’s first natural black alkaline water here on Thursday.

The launch is in line with the Company’s expansion strategy and vision to offer products providing consumers with wellness and better living via optimum hydration and detoxification, Company Managing Director Aakash Vaghela said on the occasion.
Evocus’ formulation provides superior and sustained hydration, better detoxification and improved metabolism benefits , he claimed and said it contains 70-plus natural minerals imparting its unique black colour.
70+ natural trace minerals are infused into the completely-purified river water and bottled in a fully-automated, sterile, pharma-grade plant, untouched by human hands, Mr Vaghela said the water receives its unique black colour from the blended natural minerals sourced from deep within the Earth’s crust, discovered by renowned Scientist Dr Nobert Chirase from Texas, USA.

The latest launch in Hyderabad was preceded by the brand’s launch in cities like Pune, Chandigarh, Jaipur, Ahmedabad, Delhi and Gurgaon where the product is available across top retail outlets, he said Evocus is also available on Amazon, Paytm Mall, Snapdeal as well as on the brand website besides selected hotels.
The Company has invested $1 million in setting up a fully-automated manufacturing and bottling plant in Vadodara and $1,5 million on expansion and marketing, the Company MD said the facility capacity was 40 million bottles per annum and the product will soon be launched in Goa, Chennai, Indore, Mumbai, Kolkata and Bengaluru.
Since the launch of the brand in 2019, the Company has received an overwhelming response and has sold over 7000 cases (one case consists of 24 bottles), Mr Vaghela said Evocus is currently available in more than 1000 plus modern trade outlets, and Airport outlets across cities it is present in and plans to cover a sizable number of outlets by March 2020.
Soon, Evocus will also be available in Horeca with it’s new initiative of Glass Bottle, he informed this new category of bottled water has been developed specifically for 21st-century Indian consumers to promote enhanced hydration and good-health needs.
Packaged in 500 ml priced at INR 100, and 250 ml priced at INR 60, and available in packs of 6 ml and 24 ml, as part of its online distribution, he added.
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