Kolkata, Feb 21 (UNI) It was a significant day for the Bengali Entertainment genre, when
on September 8, 2008, Star Jalsha was launched.
With revolutionary shows, gripping story-telling, it's iron willed iconic women characters,
superior production values, glamorous cast and first-time producers; it became a way of
life for Bengal at large, loved and lived by all. For the past one decade this enigmatic
content has been shattering prevalent archetypes of storytelling.
As of 17th February 2019, Star Jalsha boards a new ship of exciting possibilities, with
a fresh avatar and a revamped brand identity. The brand refresh encapsulates four brand
visions that promises to create a more ‘Bold’, ‘Beautiful’, ‘Rooted’ and ‘Full of Life’
approach to content showcasing, making it more contemporary and youthful than ever.
In its enhanced image, along with the theme “NijeyPaltale, Sob Paltabey”, the channel
is set to offer a host of new content and evolution amongst existing content that will
appeal to the family, telling stories of inspiring characters who make change possible.
Taking this theme forward, Star Jalsha’s first endeavour is to add a spark to the
quintessential Bengali weekends, making them more enthralling with the launch of
‘Happy Weekend’.
This 2-hour-long entertainment package will introduce two new shows namely, ‘Ebar
Jombe Moja’ followed by ‘Thakumar Jhuli’.
Showcasing talent galore is “Ebar Jombe Moja”, a non- fiction show with the kids.
The talent competition will witness kids presenting skits and performances, with a
happy twist, for the judges and audience.
Hosted by Rohan, of Bhojo Gobindo fame, the show will have popular kids of
Bengali Television paired with kids next door.
The eminent panel of judges will include Tollywood’s terrific trio: renowned actress
Subhashree Ganguly, singer cum composer Shilajit Majumdar and actor cum
comedian Biswanath Basu.
The show is being produced by Subhankar Chattopadhyay. Ebar Jombe Moja
will air every Saturday and Sunday at 8.30 pm.
On the other hand,“Thakumar Jhuli” will showcase the magic and mysteries of
favorite literary heroes, one will reminisce their childhood and get mystified
with the adventures and story of Laal Kamal Neel Kamal, Buddu Bhutum, Patal
Kanya Manimala to name a few.
Thakumar Jhuli will air every Saturday and Sunday, 9.30 pm.
Sagnik Ghosh, EVP & Channel Head – Star Jalsha and Jalsha Movies said, “This
transition aims to create a more progressive, energetic and bold view of the future
that manifests our core belief ‘ChaloPaltai’. We will start this journey with ‘Happy
Weekend’ – where we are extremely excited to introduce ‘Ebar Jombe Moja’ and
‘Thakumar Jhuli’, which would be a delightful concoction of nostalgia and
entertainment.”
UNI BM