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2019, big year for Star Sports, says CEO Thakar

Mumbai, Mar 30 (UNI) Star Sports CEO Gautam Thakar has termed 2019 a big year for the network, saying there has been a rapid growth of sports consumption among television viewers in India.
"2019 was a defining year for sports in India. The growth was driven by our consistent effort in customisation, regionalisation and innovation around some of our marquee properties in cricket, kabaddi and football. In cricket, IPL 2019 was the biggest ever !, " Mr Thakar said.
Over the years, sport has provided a sense of belonging, connection to a wider world and has become part of human experience.
From millennials to older generation, every single person has a favourite sport, preferred team and no one wants to miss even one single game or match.
India has a large group of population that consumes sports daily, irrespective of which sport. Cricket trumps the rest, but football and kabaddi are not far behind.
According to the recent BARC report on ''What India Watched 2019'' In India, live cricket pockets 58 per cent of viewing minutes of sports broadcasts.
Viewers not only watch a T20 or One-day match- surprisingly Test match also has a large viewership base.
The report highlights the consumption of the first-ever Pink Ball match in India - Day 1 of the Test Match saw a staggering 43 mln viewers who clocked 2 billion viewing minutes - this was the highest viewership for a first day of any Test match played over 2018-19.
IPL 2019 on Star Sports was the biggest with 424 mln viewers watched IPL. According to the BARC 'What India Watched 2019' report – this number is 51 per cent of the total TV viewing population.
The report also suggested that an additional 9 per cent watched the tournament in restaurants, pubs, and other locations.
ICC Cricket World Cup 2019 was yet another successful tournament for the broadcaster – the report highlights 509 mln viewers (home and out of home) watched the tournament.
There were 2 Mn seconds of advertising featuring 192 brands during the tournament’s broadcast – it’s a record in its own!
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