Saturday, Apr 20 2024 | Time 18:23 Hrs(IST)
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‘Every child deserves the #TouchOfCare’ states Vicks in 2nd edition of its campaign

Mumbai, Oct 10 (UNI) Vicks, a brand synonymous with family and care, has launched the second edition of Vicks #TouchOfCare, its heart-warming campaign that went viral last year. ‘Vicks - One in a Million’ is yet another inspiring story, this time of Nisha, a young girl who has Ichthyosis, a genetic skin condition.
The transformation of Nisha due to the love and care provided by her adoptive parents Aloma and David Lobo, forms the crux of this digital video.
The second campaign continues to spread the idea that ‘Every Child Deserves the touch of Care’. Created by Publicis Singapore, the story is a first-person narrative by Nisha, an orphaned girl with Ichthyosis who was abandoned by her biological parents when she was just two weeks old. Her life was transformed when she was adopted by Aloma and David Lobo, who despite having children of their own, gave Nisha a family which showered her with unconditional love and the #TouchOfCare. The film gracefully captures Nisha’s story as she sails through the challenges and complexities of life, with her mother and a family at her side. It beautifully depicts how Nisha, who is an extraordinary girl, leads an ordinary, regular life - one of hopes, dreams and challenges - and how Aloma has brought her up in a way that is no different from anyone else.
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Sajad Lone seeks Apni Party support for Baramulla Lok Sabha seat

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20 Apr 2024 | 6:14 PM

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Day temp above normal at many places over Gangetic West Bengal

20 Apr 2024 | 6:05 PM

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BRS party solely advocates Telangana's interests in Delhi: Vinod Kumar

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20 Apr 2024 | 6:03 PM

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Mumbai terror call linking Lawrence Bishnoi gang a hoax

Mumbai terror call linking Lawrence Bishnoi gang a hoax

20 Apr 2024 | 5:53 PM

Mumbai, April 20 (UNI) The Mumbai Police Control Room on Saturday received a call threatening terrorist attack in the city apparently from a member of the Lawrence Bishnoi Gang, however, it turned out to be a hoax, officials said.

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Nominations of BSP candidates from Bareilly, Aonla rejected

20 Apr 2024 | 5:48 PM

Bareilly (UP), Apr 20 (UNI) In a setback to Bahujan Samaj Party (BSP) nomination of its candidates from Bareilly and Aonla seats were cancelled on technical grounds on Saturday, poll officials said here.

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